WE ARE A DISRUPTIVE MARKETING AGENCY.
The-Mews is results-focused agency offering strategic and creative services to across retail, PR, digital, content, social and influencer marketing.
Through our rigorous and meticulous approach, we help your brand find strategic and creative white space through the power of disruptive thinking.
Building brands since 2009
Strategic planning and consulting
for both SME's and Brands
Getting your business the best possible coverage
Maximising your social media to deliver on your business objectives
Delivering a unique opportunity for face-to-face interaction with your customers and the media
CREATION & DELIVERY
Creating and distributing valuable, relevant, and consistent content to drive profitable customer action
MARKETING & MANAGEMENT
Create a circle of influence to drive your brand’s message to your audience
DOWNLOAD OUR BRAND IMPERATIVES REPORT.
Founded in 2009, THE-MEWS is an independent marketing consultancy based in Sydney.
We are specialists in the beauty, retail, pet care, health, wellbeing, food and beverage categories. We call these the “HAPPY” brands because at a basic human level, they exist to help consumers feel better about themselves.
Our purpose is therefore to give your brand an emotional advantage by telling its unique story.
When you work with us you work directly with our Directors, giving you a team of experienced and established marketers focused on your brand. We put our relationship with you first, so you know how import your business is to us. We believe in being collaborative in our approach and driven by the outcomes we set out to achieve together.
Relationship driven and results-focused
Founder & Director.
Prior to founding THE-MEWS in 2009, Alicia Coughlan worked for a decade both agency and client side in Sydney and London. She specialises in building brands through integrated PR and marketing campaigns specialising in online content, social, print and brand experience.
Alicia likes to work directly in-house, recognising the need to maximise results with a friendly and personalised service.
Bachelor of Communications University of Sydney
Our clients range from start-ups and SME's to ASX listed companies. We treat every client differently and have a scalable services to match your needs and budget.
We provide in-house marketing support covering communications, media, PR and retail events.
Clear Skincare is owned by ASX listed retailer API (Priceline Pharmacies). Since 2012, THE-MEWS has been an in-house partner, working with the leadership team to deliver marketing strategy, communications and PR to a network of 50+ clinics across Australia and New Zealand.
Marketing strategy & planning
PR campaign development and coverage
Social media marketing
Media planning and buying
MASTERPET & BLACK HAWK
THE-MEWS is agency of record for consumer PR, content and influencer management.
As the agency of record, our focus is on spreading the Masterpet and Black Hawk message of the importance of good nutrition and exercise for the health and well-being of Aussie dogs and cats.
PR strategy & messaging
Media management and training
Influencer management and marketing
GOOD EARTH ORGANIC TEA & KOMBUCHA
Working on a project by project basis, THE-MEWS is charged with delivering Good Earths National consumer events, influencer management and retail activations.
Available in all leading convenience stores and supermarkets, Good Earth Organic Tea and Kombucha is naturally low in sugar and delivers a deliciously healthy range that makes you feel good from the inside!
PR campaign development and coverage
Social media and influencer marketing