A DISRUPTIVE PR &  COMMUNICATIONS AGENCY.

We are results-focused. Delivering marketing strategy, communications and PR that builds brands. 

Through our rigorous and meticulous approach, we help your brand find strategic and creative white space through the power of disruptive thinking.

Since 2009

OUR

SERVICES.

MARKETING
STRATEGY

& PLANNING
 

Strategic planning and consulting
for both SME's and Brands

PR CAMPAIGN 

DEVELOPMENT &

COVERAGE
 

Getting your business the best possible coverage

SOCIAL

MEDIA

MARKETING

Maximising your social media to deliver on your business objectives

EXPERIENTIAL
&
MEDIA EVENTS 

 

 Delivering a unique opportunity for face-to-face interaction with your customers and the media

CONTENT

DEVELOPMENT & DELIVERY
 

 Creating and distributing valuable, relevant, and consistent content to drive profitable customer action

INFLUENCER

MARKETING & MANAGEMENT
 

Create a circle of influence to drive your brand’s message to your audience

Are you set up for success? Download our FREE report covering the 5 key PR and communications imperatives you need to look at this year.
 

Lavender Buildings Social Media Report.j

DOWNLOAD OUR NEW
PR IMPERATIVES REPORT.

ABOUT

THE-MEWS.

Founded in 2009, THE-MEWS is an independent marketing, communications and PR consultancy based in Sydney.

We are specialists in the beauty, retail, pet care, health, wellbeing, food and beverage categories. We call these the “HAPPY” brands because at a basic human level, they exist to help consumers feel better about themselves.

 

Our purpose is therefore to give your brand an emotional advantage by telling its unique story.

When you work with us you work directly with our Directors, giving you a team of experienced and established brand PR and communications experts. We focus on putting our relationship with you first, so you know how import your business is to us. We believe in being collaborative in our approach and driven by the outcomes we set out to achieve together.

Relationship driven and results-focused

ALICIA COUGHLAN

Founder & Director.

 

Prior to founding THE-MEWS in 2009, Alicia Coughlan worked for a decade both agency and client side in Sydney and London. She specialises in building brands through integrated PR and marketing campaigns specialising in online content, social, print and brand experience. 

Alicia likes to work directly in-house, recognising the need to maximise results with a friendly and personalised service.

Bachelor of Communications University of Sydney 

TIM RYDER

Strategy & Marketing Director.

 

Tim brings over 15 years agency and client side experience to THE-MEWS. He has worked for top tier agencies like Ogilvy, Saatchi & Saatchi and TBWA on iconic brands such as Coca Cola, Diageo, McDonalds and P&G. 

Having also founded a successful meal company, Tim's big passion is helping SME businesses fulfil their potential.

Bachelor of Business
University of Technology Auckland

Google Ads Certified

Facebook BM Certified

OUR

CLIENTS.

5
4
3
2
8
9
6
7
1

Our clients range from start-ups and SME's to ASX listed companies. We treat every client differently and have a scalable services to match your needs and budget.

 
 

OUR WORK.

CLEAR SKINCARE

We provide in-house marketing support covering communications, media, PR and retail events.

Clear Skincare is owned by ASX listed retailer API (Priceline Pharmacies). Since 2012, THE-MEWS has been an in-house partner, working with the leadership team to deliver marketing strategy, communications and PR to a network of 50+ clinics across Australia and New Zealand.

Services:

Marketing strategy & planning

Advertising

Retail marketing

PR campaign development and coverage

Social media marketing

Digital marketing

Media planning and buying

THE COOK'S GROCER

THE-MEWS manages all of The Cook's Grocer digital marketing and off-line advertising and PR.

The Cook's Grocer is a meal kit delivery service that produces and delivers meals daily across NSW and ACT. THE-MEWS team leads the development of all facets of the marketing function, from strategy to creative development and execution with our fit for purpose freelance team of specialists.

Services:

Marketing strategy & planning

PR campaign development and coverage

Social media content and marketing

Digital marketing (Google Ads & Facebook Business Manager)

Media planning and buying

Influencer management

BLACK HAWK 

THE-MEWS is agency of record for consumer PR and influencer management.

Produced by Masterpet, Black Hawk is a premium Australian pet food made with the very best locally sourced ingredients. As the PR agency of record, our focus is on spreading the Black Hawk message of the importance of good nutrition and exercise for the health and well-being of Aussie dogs.

Services:

PR strategy & messaging

Media management and training

Influencer management and marketing

Events

GOOD EARTH ORGANIC KOMBUCHA

Working on a project by project basis, THE-MEWS is charged with delivering Good Earths National consumer events, influencer management and retail activations.

Available in all leading convenience stores and supermarkets, Good Earth Organic Kombucha is naturally low in sugar and delivers a deliciously healthy range that makes you feel good from the inside!

Services:

Event management.

PR campaign development and coverage

Social media and influencer marketing

Retail activations

 

Thank you!

CONTACT US

PHONE

0450 305 558

tim@the-mews.com.au