A DISRUPTIVE PR & COMMUNICATIONS AGENCY.
We are results-focused. Delivering marketing strategy, communications and PR that builds brands.
Through our rigorous and meticulous approach, we help your brand find strategic and creative white space through the power of disruptive thinking.
Since 2009
OUR
SERVICES.
MARKETING
STRATEGY
& PLANNING
Strategic planning and consulting
for both SME's and Brands
PR CAMPAIGN
DEVELOPMENT &
COVERAGE
Getting your business the best possible coverage
SOCIAL
MEDIA
MARKETING
Maximising your social media to deliver on your business objectives
EXPERIENTIAL
&
MEDIA EVENTS
Delivering a unique opportunity for face-to-face interaction with your customers and the media
CONTENT
DEVELOPMENT & DELIVERY
Creating and distributing valuable, relevant, and consistent content to drive profitable customer action
INFLUENCER
MARKETING & MANAGEMENT
Create a circle of influence to drive your brand’s message to your audience
Are you set up for success? Download our FREE report covering the 5 key PR and communications imperatives you need to look at this year.
DOWNLOAD OUR NEW
PR IMPERATIVES REPORT.
ABOUT
THE-MEWS.
Founded in 2009, THE-MEWS is an independent marketing, communications and PR consultancy based in Sydney.
We are specialists in the beauty, retail, pet care, health, wellbeing, food and beverage categories. We call these the “HAPPY” brands because at a basic human level, they exist to help consumers feel better about themselves.
Our purpose is therefore to give your brand an emotional advantage by telling its unique story.
When you work with us you work directly with our Directors, giving you a team of experienced and established brand PR and communications experts. We focus on putting our relationship with you first, so you know how import your business is to us. We believe in being collaborative in our approach and driven by the outcomes we set out to achieve together.
Relationship driven and results-focused
ALICIA COUGHLAN
Founder & Director.
Prior to founding THE-MEWS in 2009, Alicia Coughlan worked for a decade both agency and client side in Sydney and London. She specialises in building brands through integrated PR and marketing campaigns specialising in online content, social, print and brand experience.
Alicia likes to work directly in-house, recognising the need to maximise results with a friendly and personalised service.
Bachelor of Communications University of Sydney
TIM RYDER
Strategy & Marketing Director.
Tim brings over 15 years agency and client side experience to THE-MEWS. He has worked for top tier agencies like Ogilvy, Saatchi & Saatchi and TBWA on iconic brands such as Coca Cola, Diageo, McDonalds and P&G.
Having also founded a successful meal company, Tim's big passion is helping SME businesses fulfil their potential.
Bachelor of Business
University of Technology Auckland
Google Ads Certified
Facebook BM Certified
OUR
CLIENTS.
 |  |  |
|---|---|---|
 |  |  |
 |  |  |
Our clients range from start-ups and SME's to ASX listed companies. We treat every client differently and have a scalable services to match your needs and budget.
OUR WORK.
CLEAR SKINCARE
We provide in-house marketing support covering communications, media, PR and retail events.
Clear Skincare is owned by ASX listed retailer API (Priceline Pharmacies). Since 2012, THE-MEWS has been an in-house partner, working with the leadership team to deliver marketing strategy, communications and PR to a network of 50+ clinics across Australia and New Zealand.
Services:
Marketing strategy & planning
Advertising
Retail marketing
PR campaign development and coverage
Social media marketing
Digital marketing
Media planning and buying
THE COOK'S GROCER
THE-MEWS manages all of The Cook's Grocer digital marketing and off-line advertising and PR.
The Cook's Grocer is a meal kit delivery service that produces and delivers meals daily across NSW and ACT. THE-MEWS team leads the development of all facets of the marketing function, from strategy to creative development and execution with our fit for purpose freelance team of specialists.
Services:
Marketing strategy & planning
PR campaign development and coverage
Social media content and marketing
Digital marketing (Google Ads & Facebook Business Manager)
Media planning and buying
Influencer management
BLACK HAWK
THE-MEWS is agency of record for consumer PR and influencer management.
Produced by Masterpet, Black Hawk is a premium Australian pet food made with the very best locally sourced ingredients. As the PR agency of record, our focus is on spreading the Black Hawk message of the importance of good nutrition and exercise for the health and well-being of Aussie dogs.
Services:
PR strategy & messaging
Media management and training
Influencer management and marketing
Events
GOOD EARTH ORGANIC KOMBUCHA
Working on a project by project basis, THE-MEWS is charged with delivering Good Earths National consumer events, influencer management and retail activations.
Available in all leading convenience stores and supermarkets, Good Earth Organic Kombucha is naturally low in sugar and delivers a deliciously healthy range that makes you feel good from the inside!
Services:
Event management.
PR campaign development and coverage
Social media and influencer marketing
Retail activations
