WE ARE A DISRUPTIVE COMMUNICATIONS AGENCY.
The-Mews is a results-focused agency offering strategic and creative services across retail, PR, digital, content, social and influencer marketing.
Through our rigorous and meticulous approach, we help your brand find strategic and creative white space through the power of disruptive thinking.
Building brands since 2009
DIGITAL MARKETING
We seek out opportunities that will meet business objectives and deliver real results for your brand
CONTENT
CREATION & DELIVERY
Creating and distributing valuable, relevant, and consistent content to drive profitable customer action
INFLUENCER
MARKETING & MANAGEMENT
Create a circle of influence to drive your brand’s message to your audience
ABOUT
THE-MEWS.
Founded in 2009, THE-MEWS is an independent communications consultancy based in Sydney.
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We are specialists in the beauty, retail, pet care, health, wellbeing, food and beverage categories. We call these the “HAPPY” brands because at a basic human level, they exist to help consumers feel better about themselves.
Our purpose is therefore to give your brand an emotional advantage by telling its unique story.
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When you work with us you work directly with our Director, giving you an experienced and established marketing specialist focused on your brand. We put our relationship with you first, so you know how import your business is to us. We believe in being collaborative in our approach and driven by the outcomes we set out to achieve together.
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Relationship driven and results-focused
OUR
CLIENTS.
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Our clients range from start-ups and SME's to ASX listed companies. We treat every client differently and have a scalable services to match your needs and budget.
CASE STUDIES
CLEAR SKINCARE
We provide in-house marketing support covering communications, media, PR and retail events.
Clear Skincare is owned by Priceline Pharmacies. Since 2012, THE-MEWS has been an in-house partner, working with the leadership team to deliver marketing strategy, communications and PR to a network of 90+ clinics across Australia and New Zealand.
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Services:
Marketing strategy & planning
Advertising
Retail marketing
PR campaign development and coverage
Social media marketing
Digital marketing
Media planning and buying
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MASTERPET & BLACK HAWK
THE-MEWS is agency of record for consumer PR, content and influencer management.
As the agency of record, our focus is on spreading the Masterpet and Black Hawk message of the importance of good nutrition and exercise for the health and well-being of Aussie dogs and cats.
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Services:
PR strategy & messaging
Content creation
Media management and training
Influencer management and marketing
Events
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GOOD EARTH ORGANIC TEA & KOMBUCHA
Working on a project by project basis, THE-MEWS is charged with delivering Good Earths National consumer events, influencer management and retail activations.
Available in all leading convenience stores and supermarkets, Good Earth Organic Tea and Kombucha is naturally low in sugar and delivers a deliciously healthy range that makes you feel good from the inside!
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Services:
Event management.
Content creation
PR campaign development and coverage
Social media and influencer marketing
Retail activations
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CASE STUDIES
BODY WRL
We provide in-house marketing support covering communications, media, PR and retail events.
Body WRL exists to help you be your best self. Working with the leadership team to deliver marketing strategy, communications and PR.
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Services:
Marketing strategy & planning
Advertising
Retail marketing
PR campaign development and coverage
Social media marketing + content
Digital marketing
Influencer
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FACE PLUS MEDISPA
We provide in-house marketing support covering communications, media, PR and retail events.
Face Plus Medi Spa recently purchased by Contour Clinics offers a range of beauty and wellness treatments. Working with the leadership team to deliver marketing strategy, communications and PR and integrate their nutritionist Zoe Bingley Pullin into the mix.
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Services:
Marketing strategy & planning
Advertising
Retail marketing
PR campaign development and coverage
Social media marketing + content
Digital marketing
Influencer
MEDTRONIC
Working on a project by project basis, THE-MEWS is charged with delivering Medtronic Diabetes PR Coverage through activations, events and influencer management.
Medtronic is dedicated to engineering the extraordinary to improve lives. They tackle some of the most challenging health problems facing humanity, striving to change lives for the better. Their leading healthcare technologies aim to treat and help manage various conditions, including heart disease and diabetes.
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Services:
Event management.
Media Placement
PR campaign development
Influencer PR testimonial coverage
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ALICIA COUGHLAN
FOUNDER + DIRECTOR
Prior to founding THE-MEWS in 2009, Alicia Coughlan worked for a decade both agency and client side in Sydney and London. She specialises in building brands through integrated PR and marketing campaigns.
Alicia likes to work directly with clients, recognising the need to maximise results with a friendly and personalised service.
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Bachelor of Communications University of Sydney