ABOUT
THE-MEWS.
Founded in 2009, THE-MEWS is an independent marketing, consultancy based in Sydney.
We are specialists in the beauty, retail, pet care, health, wellbeing, food and beverage categories. We call these the “HAPPY” brands because at a basic human level, they exist to help consumers feel better about themselves.
Our purpose is therefore to give your brand an emotional advantage by telling its unique story.
Delivering strategy, communications and PR that builds brands. Our clients range from SME's to ASX listed companies.
Through our rigorous and meticulous approach, we help your brand find strategic and creative white space through the power of disruptive thinking. We uncover the conventions driving your category and create new ideas and stories to ensure we stand out from the crowd.
It’s a process that ensures we can’t hide behind the status quo and do what we consider as average.
Creating ideas to stand out from the crowd.
ALICIA COUGHLAN
Founder & Director.
Prior to founding THE-MEWS in 2009, Alicia Coughlan worked for a decade both agency and client side in Sydney and London. She specialises in building brands through integrated PR and marketing campaigns specialising in online content, social, print and brand experience.
Alicia likes to work directly in-house, recognising the need to maximise results with a friendly and personalised service.
Bachelor of Communications University of Sydney
HOW WE WORK
WITH YOU
We are relationship driven and results-focused.
When you work with us you work directly with our Directors, giving you a team of experienced communications experts.
We focus on putting our relationship with you first, so you know how import your business is to us. We believe in being collaborative in our approach and driven by the outcomes we set out to achieve together.
We are relationship driven and results-focused.
OUR
NETWORK
Niche
Media
Mass Media Networks
Influencers
Online
Publishers
OUR MEDIA & INFLUENCER NETWORK
We have personally built over 15 years an extensive contact network covering all mass and niche media networks.
This means we have direct access to editors, journalists and reporters who we can share stories and ideas to get your brand coverage where you need it most.
Through our network we also have direct access to a huge range of Australian influencers, from celebrities to targeted influencers that represent your brand.
OUR
NETWORK
Niche
Media
Mass Media Networks
Influencers
Online
Publishers
OUR MEDIA & INFLUENCER NETWORK
We have personally built over 15 years an extensive contact network covering all mass and niche media networks.
This means we have direct access to editors, journalists and reporters who we can share stories and ideas to get your brand coverage where you need it most.
Through our network we also have direct access to a huge range of Australian influencers, from celebrities to targeted influencers that represent your brand.
Niche
Media
WE ARE SPECIALISTS IN HAPPINESS
We are specialists in the beauty, retail, pet care, health, wellbeing and food and beverage categories.
We call these the “HAPPY” brands because at a basic human level, they exist to help consumers feel better about themselves.
Our purpose is therefore to give your brand an emotional advantage by telling its unique story.
BEAUTY
PET CARE
HEALTH & WELLBEING
FOOD & BEVERAGE
CONSUMER GOODS
RETAIL
