ABOUT

THE-MEWS.

Founded in 2009, THE-MEWS is an independent marketing, communications and PR consultancy based in Sydney.

We are specialists in the beauty, retail, pet care, health, wellbeing, food and beverage categories. We call these the “HAPPY” brands because at a basic human level, they exist to help consumers feel better about themselves.

 

Our purpose is therefore to give your brand an emotional advantage by telling its unique story.

We are a disruptive PR & communications agency.

Delivering strategy, communications and PR that builds brands. Our clients range from SME's to ASX listed companies. 

 

Through our rigorous and meticulous approach, we help your brand find strategic and creative white space through the power of disruptive thinking. We uncover the conventions driving your category and create new ideas and stories to ensure we stand out from the crowd. 

 

It’s a process that ensures we can’t hide behind the status quo and do what we consider as average.


Creating ideas to stand out from the crowd.

ALICIA COUGHLAN

Founder & Director.

 

Prior to founding THE-MEWS in 2009, Alicia Coughlan worked for a decade both agency and client side in Sydney and London. She specialises in building brands through integrated PR and marketing campaigns specialising in online content, social, print and brand experience. 

Alicia likes to work directly in-house, recognising the need to maximise results with a friendly and personalised service.

Bachelor of Communications University of Sydney 

TIM RYDER

Strategy & Marketing Director.

 

Tim brings over 15 years agency and client side experience to THE-MEWS. He has worked for top tier agencies like Ogilvy, Saatchi & Saatchi and TBWA on iconic brands such as Coca Cola, Diageo, McDonalds and P&G. 

Having also founded a successful meal company, Tim's big passion is helping SME businesses fulfil their potential.

Bachelor of Business
University of Technology Auckland

Google Ads Certified

Facebook BM Certified

HOW WE WORK
WITH YOU

We are relationship driven and results-focused.

When you work with us you work directly with our Directors, giving you a team of experienced and established brand PR and communications experts.

We focus on putting our relationship with you first, so you know how import your business is to us. We believe in being collaborative in our approach and driven by the outcomes we set out to achieve together.

We are relationship driven and results-focused. 

OUR
NETWORK 

Niche
Media

Mass Media Networks


Influencers

Online
Publishers

OUR MEDIA & INFLUENCER NETWORK 

We have personally built over 15 years an extensive contact network covering all mass and niche media networks. 

This means we have direct access to editors, journalists and reporters who we can share stories and ideas to get your brand coverage where you need it most.

Through our network we also have direct access to a huge range of Australian influencers, from celebrities to targeted influencers that represent your brand.

OUR
NETWORK 

Niche
Media

Mass Media Networks


Influencers

Online
Publishers

OUR MEDIA & INFLUENCER NETWORK 

We have personally built over 15 years an extensive contact network covering all mass and niche media networks. 

This means we have direct access to editors, journalists and reporters who we can share stories and ideas to get your brand coverage where you need it most.

Through our network we also have direct access to a huge range of Australian influencers, from celebrities to targeted influencers that represent your brand.

Niche
Media

WE ARE SPECIALISTS IN HAPPINESS

We are specialists in the beauty, retail, pet care, health, wellbeing and food and beverage categories.
 

We call these the “HAPPY” brands because at a basic human level, they exist to help consumers feel better about themselves.

 

Our purpose is therefore to give your brand an emotional advantage by telling its unique story.

BEAUTY

PET CARE

HEALTH & WELLBEING

FOOD & BEVERAGE

CONSUMER GOODS

RETAIL

Are you set up for success? Download our FREE report covering the 5 key PR and communications imperatives you need to look at this year.
 

PR Trend Report 2021

DOWNLOAD OUR NEW
PR IMPERATIVES REPORT.

 

Thank you!

CONTACT US

PHONE

0450 305 558

tim@the-mews.com.au